Sprang another hole in that mania shield. This time: marketing.
Long thoughts and soul searching. Came to the conclusion the theatre group is missing a beat by not having a newsletter. Many have asked; many have been disappointed. I’ve volunteered my writing skills. Spent yesterday pouring thru the form, our online info, and filling in our first issue. Naturally, it’s heavy on my production. It feels more than half an ad, but then, that’s what a lot of newsletters are. Pretty happy with what I have so far.
And, oh! This group needs help. I mean…for a bunch of teachers who teach business marketing, their marketing skills are terrible. Awful. They don’t take advantage of anything: not their members, not their social pages, not anything. Little wonder the group has had problems getting an audience of 20 to come to a show.
Well, do what you do, Beeps. You be the master of marketing on nothing. Maybe that’s these people’s problem: they’re used to talking about marketing on unlimited funds. That happens in academia. Their examples are huge corporations, and millions are moved around on chalkboards and computer screens all under the motto of “This is normal”. But that’s easy marketing. Anyone can make money when you start with money; it’s the law of averages. Spend enough and you get to a tipping point with your audience. Enough people get your message, your pitch, to buy your product. And once that happens, it spreads like disease. But doing it without throwing unlimited funds at the problem – now THAT’S a challenge. And not something everyone can do.
So…now I have passwords to all their secret social pages. I have the go-ahead on the newsletter. They’ve given me the reigns. Buckle up, people.
Want to announce a general meeting for October. The group hasn’t had a general meeting for a while. Auditions, rehearsals – sure. But not a meeting to bring in new blood. Not a meeting to draw attention to ourselves. Realized I have a skill I may never have really considered: special effects make-up. It’s something I’ve always done; vampire make-up, zombie make-up, pretend blood. Mostly for Halloween. But not everyone does these things. I tend to think it’s easy, that everyone can do it, but…That’s not really true, is it? So I thought we could call a fun general meeting in mid-October. Our rehearsals for the production won’t be bad at that point. Once a week at most. Pitch the meeting as a general meet n greet but also as a ‘learn how to do make-up effects for Halloween’ thing. I could use a couple of volunteers and do a zombie look, a bruised look, and a bullet hole in the head. Some people will learn, some will just think it’s cool, some will just want to come for the fun. Plus, it’s gently pushing the production: we need to master these techniques for the new play. Get that interest stirred up. And I could really use another make-up expert backstage. Have this feeling most of the actors will remain passive: here, do my make-up for me. I won’t have time for all of them, so help would be great.
My back is doing better, day by day. Still have some pain, so I’m moving slowly. Went down to the main library yesterday and checked out Roald Dahl’s autobiography. I’m greedy for his words; gobbled up over 50 pages between metro rides and reading before sleep. It is precisely my cup of tea: a historical account written by a great author. Love Tolstoy for the same reason. There is a flavor to the words of someone who’s lived thru it that’s just different. More authentic. Writers who imagine historical settings…they may do really well, but it’s not the same. Things get glossed over. If someone dies, it’s a tragic death, clean and with memorable last words. The truth is greyer than that. Death comes, no font of wisdom spews from the nearly dead lips, and reality crashes in. But one can easily see where Dahl’s material came from. His descriptions of his early childhood mimic his great works, and I am left with the evident trail of truth to fiction to follow thru his pages. Ah! Here’s where The Witches was born. Aha! And that’s a bit of Matilda in there. Truly fascinating.
Made a to-do list with huge things on it, like ‘search out T-shirt marketing’. That small phrase really contains hundreds of smaller things inside it. But start with the biggie. When I get into it, it’ll break itself down. Hoping just having the list will help me stay on track. I do not – do NOT – need another hole in my mania shield. I have enough leaks gushing water as it is. Keep on point, keep focused. Train that manic energy to the tasks at hand. If I spring too many leaks, I’ll overload and burn out. And I’m in danger of doing that right now.
Today I want colorful fun. No nonsense, straight up fun. Will get a walk in for my back and swing by the store to pick up a few things, then back here for play. Since my bro is by the comic shop today, I’m doing make-up. Want to try a few things out. Maybe even give the tissue paper and glue wound a try. Better check for hot water before I do too much.
My desktop is almost full of files, folders, and projects in various states of ‘doneness’. Nothing shows my mania more than my desktop. It’s a snapshot of my mind. I’ve got passwords, articles on strange phenomena, pictures, scripts, story ideas, recipes and notes. A total hodgepodge.
…Maybe we need to up my new med.
Very fitting I sit here in the Netherlands. I feel like that damned Dutch boy, sticking my fingers into the dyke, trying to keep back the flood. The flood is inevitable; I should just accept that.
Time to make it rain.